Buying Essay Example | Topics and Well Written Essays - 250 words

Buying - Essay Example The company emphasizes the need for sustainable business practices such as the use of organic materials and saving energy. A lot of profit is driven by the company’s proposition of being committed to environmental awareness, and observing the rights of animals. When it comes to prices, Stella McCartney markets itself as understanding even the customer’s pocket. As such the company’s prices are relatively lower as compared to the competition and this presents another competitive edge. In terms of segmentation the company has directed a lot of its focus on women offering accessories, clothing, beauty products and lingerie. it also has products for kids of either sex and has partnered with Adidas to avail a new line of sports performance collection for women. The company’s customer range from women especially young adults who love luxury brands to sports persons and even families with newborns. Stella McCartney has greatly diversified and portrayed herself as a company doing responsible business and as such the customer base is wide. Almost every person today will visit Stella McCartney for products that range from footwear, eyewear, and ready to wear clothes, bags and other accessories and even