Orphan Brands Essay Example | Topics and Well Written Essays - 5500 words

Orphan Brands - Essay Example1). Marmite is one of those orphan brands that people can tell what it is just from sight, and often originate utilise to its token flavor after a while of using it.Children in Britain are generally fed the substance from the time they are weaned, and most never grow out of it. It has a high B-vitamin content, as well as riboflavin and niacin-and as such is very healthy for them to eat. (The vitamin-B complex helps prevent anemia.) Plus, they grow used to the taste, so it is sort of like soda, potato chips, of other snacks that children in the Western world get accustom to as they grow older.The purpose of this paper is first, to hold forth branding, and also to define orphan brands and how they are created, determine why they are named orphan brands, why orphan brands are bought by other companies, run or not it was a good idea for the company to sell them, how strong was the brand, what benefits are achieved from the new company, advantage(s) and d isadvantages(s) of the new company, changes that were made by the new company, brand, what benefits are achieved through and through the new company, and advantages and disadvantages. We are also going to look at the success of the orphan brands and if in fact the companies who chose to sell them should have retained the brands or not, and weather or not it would have been more profitable to do so. Marmite Love it or Hate itFor the sake of further explaining the product in question for that those who do not know, marmite is a popular way to make a sandwich and other similar meals. Here is a popular recipe for the Marmite and Cheese Dream, interpreted from (Marmite.com.uk, 2008, pg. 1)Marmite and Cheese Dream1. Take a couple of slices of bread and spread with butter. 2. On one of the slices spread your Marmite on top of the butter (wed recommend 4g, or about the end of a knife). 3. Now lay on a slice of your favourite hard stop (e.g Cheddar, Emmental etc). 4. Finish off with some sa lad vegetables and boney this delicious combo with the other slice of bread. Other ideas taken from (Marmite.com.uk, 2008, pg. 1) include include the following delicious treatsMarmite and cheese dream The Italian job naval lovers Ploughmans Sunday roast Mediterranean chicken Veggie delight Tomato with a twist Savoury cheese and cucumber Simple cottage cheese open face Cheats Welsh RarebitMarmite is a very niche product, and for the people who live it there is nothing else that hits the spot quite like marmite. It is a product that some people will for sure abhor, but those that love it will even go out of their way to follow the product across name changes and product transfers. People are for certain loyal to marmite, no matter who is making the brand they love so much. Marmites getting a twenty-first Century MakeoverToday Marmite is evolving with the trends of the modern food world. According to the discussed herein article entitled Groceries that Time Forgot (2008,pg. 1), Mar mites getting a 21st-century makeover. Youll either love it or youll hate it - but Marmite is henceforth to be sold in plastic squeezable bottles as well as in those old-fashioned glass jars. Bowden adds, Creating a