Brand Identification Plays In Brand Loyalty and Brand Promotion Essay

Brand Identification Plays In Brand Loyalty and Brand Promotion - Essay poserThe paper proposes to review the studies accomplished earlier on this particular area of concern. The earlier studies will allow a name of journals articles such as Social Identity Theory and the Organization by Ashforth and Mael, Self-Categorization, emotive Commitment, and Group Self-Esteem as Distinct Aspects of Social Identity in the Organization by Bergami and Bagozzi. delimit Brand A scar acts as the nucleolus of a company it helps to strengthen the image of a company in the minds of the consumers. Defining a brand is indeed the first step in the agency of creating the brand strategy. By defining the brand, one constructs a foundation on which the rest of the components may afterward be constructed. The brand definition plays the role of a measuring stick with the help of which, the marketing strategies and materials crapper be evaluated. Brand defining requires the knowledge of overlaps or s erve offered by the company, their quality, core prys of the returns or services, core values of the company, the companys mission, the companys expertise, the target market, the companys tagline and the gist it sends to the prospects. A brand in simple words is the term, design, symbol, name or anything that distinguishes one product from that of the other. brand can be done based on various aspects. A brand is a composite of memories, links, stories, and expectations that have a combined effect on the consumer to help him select a particular product or service in comparison to others available in the market. The consumer can be anybody ranging from a voter to a buyer. A brand is a companys face to the world. It is the companys name, how that name is visually expressed through a logo, and how that name and logo are extended throughout an organizations communications. There are a number of ways by which branding can be accomplished. The most common of them are corporate brandin g, individual(a) branding, rebranding, family branding and personal branding. In order to cite an example Dove is an individual branded product from Unilever. While on the other hand IBM, G.E can be cited as the instances of corporate branding. Thus on an overall basis on whatever aspects it might be branding is important for a company. A brand is responsible for influencing the perception of the customers about the company. Consumers reflect the existence of brand value by paying a premium or spreading the word across the social network. The value of a brand is basically the aggregate of the amount consumers are willing to pay extra to buy the products or services of a certain brand while other companies rendering similar services or products cheaper by that amount are accessible to them in the market. DeMozota defined brand as the perceptions which is being determined by experience as well as through communication. Brand is also about developing and delivering the propositions t o the consumers. In the modern business era, brands are enormously focusing upon the betterment of the offering. It also remains focused towards the education of society and also to preserve the environment. However only developing or creating a brand does non mean, it will offer recognition and value to the company. The newly developed brand needs to offer value to the customers in all the aspects.